One of the things I have learned during my stay in Portugal is that the relationship between paying for a service and actually receiving that service is considerably more philosophical than I had previously imagined. The telecommunications industry, it turns out, offers some particularly interesting examples.
When we moved to Coimbra, I needed home internet and two mobile phone lines. I had been using a prepaid Vodafone SIM purchased at the airport, which worked perfectly well but was not an ideal long-term solution. DIGI, a relatively new telecommunications operator in Portugal, offered an attractive package with fiber internet and two mobile lines for substantially less than the established providers. As someone who appreciates a bargain, I decided to give them a try.
One Saturday, I visited DIGI's physical store in Baixa, Coimbra. The employees were very pleasant and helpful. They checked my address, confirmed that fiber was available in my building, and signed me up for the service. I was told that I would receive an SMS on my Vodafone number to schedule the installation. Everything seemed straightforward, which should probably have raised my suspicions.
I also asked when the two SIM cards would become active. The answer was 72 hours, although, because it was Saturday, those 72 hours would only begin on Monday. Apparently, DIGI's telecommunications infrastructure observes the weekend and does not believe in counting time while its employees are resting. This struck me as peculiar, since activating a SIM card is something mobile operators generally manage in minutes or hours. But I was getting an excellent price, and perhaps DIGI was using a particularly thoughtful activation procedure. Some things simply cannot be rushed, like aging wine, curing cheese, or, apparently, provisioning a mobile telephone number.
Since I had no idea when the fiber installation would take place, I asked whether I could use the mobile lines as hotspots in the meantime. The employees assured me that I could. Excellent. Even if the home internet took a few days, I could continue working. I left the store with two SIM cards and the pleasant feeling that I had just made a financially responsible decision.
On Monday, DIGI sent me an SMS informing me that my internet installation had been delayed. This was extraordinary because nobody had scheduled the installation yet. There was no appointment, no date, no time, and no technician expected at my door. Somehow, DIGI had managed to delay an event that had never been arranged. I was genuinely impressed. Most organizations struggle to keep appointments they have actually made, but DIGI had advanced to the next level of administrative incompetence: failing to meet commitments that did not yet exist.
I found this intriguing. Our perception of time is notoriously unreliable, but DIGI seemed to be operating under a completely different temporal framework. Perhaps the installation existed in some quantum state, simultaneously scheduled and unscheduled, until a technician observed it. Unfortunately, the only observation I had received was that it was already late.
By Thursday, one of the SIM cards had finally become operational. I had a videoconference scheduled and decided to test the mobile hotspot, as the employees had suggested. Unfortunately, the hotspot option was unavailable on my phone. After some unsuccessful attempts to make it work, I gave up and used my old Vodafone SIM instead. Vodafone, despite its considerably less attractive pricing, had the irritating habit of functioning when required.
On Friday, I decided to investigate the second DIGI SIM. This one was even more interesting. It had no mobile data, and my phone indicated that the SIM was not associated with any telephone number. I suspected that the activation process had never actually been completed, a hypothesis that seemed reasonably consistent with the available evidence.
I called customer support and explained the problem. The representative was very polite, but he appeared unwilling to entertain the possibility that DIGI might have failed to activate the SIM. Instead, he embarked on an elaborate diagnostic procedure involving restarting my iPhone, changing settings, removing the SIM, installing it in an Android phone, restarting that phone, changing more settings, and repeating various combinations of these activities.
I complied, partly because I wanted the service to work and partly because I was becoming curious about how far we could take this experiment. The representative seemed convinced that if we restarted enough devices in the correct sequence, the missing telephone number might eventually materialize. After nearly an hour, however, even he appeared to lose faith in the therapeutic properties of rebooting electronics and he transferred me to another representative. I explained the situation, again, including the extensive troubleshooting we had just completed. The second representative immediately began instructing me to restart the phone and check its settings. I asked whether he could see the notes from the previous hour of troubleshooting... He could not.
This was a remarkable discovery. DIGI, a company specializing in telecommunications, apparently lacked a mechanism for communicating information between its own customer service representatives. The first hour of my life had vanished into the corporate equivalent of a black hole and the second representative was fully prepared to spend another hour recreating it.
There is a certain some twisted elegance to this approach. By ensuring that each representative begins with no knowledge of previous interactions, the company can provide every customer with a completely fresh troubleshooting experience. The possibilities are endless. A sufficiently patient customer could spend an entire afternoon restarting the same telephone for different representatives, each approaching the problem with the enthusiasm of someone encountering a smartphone for the first time.
At this point, I decided that the experiment had produced enough data and I cancelled the contract. Subsequently, I arranged home internet and mobile service through Vodafone. It costs more than DIGI, but the internet works, the mobile lines work, and I can use my phone as a hotspot. These are features I had previously regarded as basic requirements of a telecommunications service. After my experience with DIGI, I have come to appreciate them as premium amenities.
The story might have ended there, a few weeks later I received a charge from DIGI for slightly less than two euros. Apparently, the company believes it provided me with some billable services during our brief relationship. I am not entirely sure which ones. One SIM card eventually activated, another apparently never did, the hotspot did not work when I needed it, the fiber installation was delayed before anyone had scheduled it, and customer support provided an extensive practical demonstration of the limitations of institutional memory.
In fairness, the employees were consistently pleasant. They also provided me with an unexpected education in temporal paradoxes, experimental troubleshooting, and the philosophical distinction between possessing a SIM card and possessing a functioning mobile telephone service. Perhaps the two euros represent tuition.
The whole experience has left me with a newfound appreciation for Vodafone. I have no particular affection for the company and I am certain it has its own impressive collection of institutional absurdities. Nevertheless, it has mastered one essential aspect of telecommunications: when I pay for internet access, I can generally access the internet. I used to think that was the minimum acceptable standard. Apparently, it is a competitive advantage.
This post is sponsored by Vodafone Portugal.




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